We know automotive from within
All our consultants at Fortos are experts in the automotive and mobility industry. We understand that the industry is dramatically changing, triggered by the accelerated rise of new technologies, sustainability policies, and changing consumer preferences around ownership. Digitization, increasing automation, and new business models have revolutionized other industries, and the automotive and mobility industry will be no exception.
Our services
Fortos is rooted in the automotive and mobility sector. This deep industry experience gives us a clear understanding of the complexities and challenges facing large organizations. For over a decade, we have refined our methods and tools to maximize business value while ensuring successful transformation journeys
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Turning ideas into reality is never easy, and doing it efficiently, sustainably, and profitably is harder than ever. From early design choices to future-proof supply chains, we help companies navigate the complexity of modern product development and operations. Our expertise bridges technology, sourcing, and execution, ensuring that great ideas become great results.
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Emerging technologies, evolving customer expectations, and new regulations are redefining how automotive brands engage with audiences. Fortos helps clients transform their marketing, from strategy to activation, combining deep industry insight with operational excellence to drive measurable impact.
Sales drives growth, market expansion and strong customer relationships from the first interaction. We help automotive OEMs build high-performing commercial organizations that turn interest into loyal customers through smart business models, efficient operations and standout customer experiences.Aftersales creates long term value, far beyond the vehicle sale. We help automotive OEMs to design and develop efficient and customer-centric aftersales solutions that boost customer satisfaction, loyalty, and profitability.
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People & Culture creates long-term impact, far beyond organizational charts. We help automotive OEMs and mobility players design and implement people strategies that foster engagement, strengthen culture, and enable sustainable business performance.
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In a turbulent geopolitical environment with ever increasing competition and tightening regulatory regimes, OEMs will need to balance sustainable growth with strong long-term financials. With our OEM legacy, we support our clients in navigating this new reality.
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Our customers are now in the stage to scale sustainable transport solutions. Moving from a low share of electric vehicles to larger fleets will put much higher demand on the entire ecosystem. Fortos role is to foresee challenges ahead, connect different industry players and help companies to navigate efficiently and make sure they are doing the right things in the transition.
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Autonomy isn’t just about removing drivers, it’s about rethinking transport systems for higher safety, reliability, and sustainability. We help organizations move from pilot projects to fully scaled autonomous operations by combining deep automotive experience with hands-on industrial transformation.
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In sustainability, real impact comes from combining ambition with measurable action. Fortos helps automotive companies turn sustainability goals into strategic and operational advantages by anchoring decisions in data, insight and industry expertise.
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Doing things right or doing the right things? In decision-making, what truly matters is being data-driven. Fortos supports automotive companies in uncovering underlying trends across Macro, Markets, Customers, and Competitors, helping guide the right strategic choices.
Turning ideas into reality is never easy, and doing it efficiently, sustainably, and profitably is harder than ever. From early design choices to future-proof supply chains, we help companies navigate the complexity of modern product development and operations. Our expertise bridges technology, sourcing, and execution, ensuring that great ideas become great results.
Fortos supports companies that want to develop smarter products, optimize sourcing and supplier collaborations, strengthen their operational performance, and build competitive advantage through sustainable and digital transformation. Our experience ranges from industrial to automotive manufacturers, always tailored to the client’s needs and ambitions.
Purchasing & Operations
What we can do:
Design for value: Optimizing products from the earliest concept phase to maximize customer value and minimize cost, without compromising innovation.
Supply chain resilience & sustainability compliance: Ensuring that supply chains are not only robust and flexible, but also fully compliant with current and emerging sustainability regulations.
Digital manufacturing: Supporting the transition toward smarter, data-driven production environments, prioritizing the people aspect of digital transformation—recognizing that 70% of its impact stems from people and processes, while only 30% is driven by new technologies and solutions.
Reference cases:
Reduction of direct material costs by 8% for an automotive OEM.
Assessed the resilience of a segment's supply chain and identified improvement areas.
Adapting the manufacturing workforce to Industry 4.0 tech revolution.
Carl Åström
+46(0) 765 172 923
carl.astrom@fortos.se
Marketing, Sales & Aftersales
What we can do:
Integrated campaign & content management: Plan, execute, and optimize campaigns across digital and physical channels while streamlining content creation and activation through standardized toolkits that ensure consistency, speed, and impact.
Customer insight & positioning: Translate customer data and market trends into actionable personas and positioning strategies that drive relevance, differentiation, and stronger go-to-market execution.
Marketing performance and operational excellence: Build efficient marketing processes and governance models, using analytics and performance frameworks to enable smarter decisions, improved collaboration, and continuous optimization.
Reference cases:
End-to-end campaign management for product and service launches.
Development of customer personas, customer journeys, and go-to-market strategies.
Program management for global and local brand and marketing projects.
Emerging technologies, evolving customer expectations, and new regulations are redefining how automotive brands engage with audiences. Fortos helps clients transform their marketing, from strategy to activation, combining deep industry insight with operational excellence to drive measurable impact.
Marketing
Åsa Gabrielsson
+46(0) 76-517 27 85
asa.gabrielsson@fortos.se
What we can do:
Customer experience and channel excellence: Design end-to-end customer journeys and optimize digital and physical channels to improve conversion and create memorable moments of truth.
Innovative business models and offerings: Develop and scale subscription, pay-per-use and total-offer models that fit modern mobility needs and increase recurring revenue.
Go-to-market acceleration and commercial operations: Execute market rollouts, strengthen fleet sales and partnerships, and optimize order-to-delivery performance for profitable growth at scale.
Reference cases:
European market entry for a disruptive Chinese OEM, including design of commercial strategy, business model and operating organization.
Global market launch preparation and execution for an automotive OEM across more than 15 markets.
Customer experience enhancement for an automotive OEM through deep journey insights and targeted improvements at key moments of truth.
Sales drives growth, market expansion and strong customer relationships from the first interaction. We help automotive OEMs build high-performing commercial organizations that turn interest into loyal customers through smart business models, efficient operations and standout customer experiences.
We support companies that want to accelerate commercial impact, expand into new markets and build strong, long-term customer relationships. Our experience ranges from scaling new entrants across Europe to improving performance and profitability at established automotive leaders.
Sales
Johan Hede
+46(0)76-517 29 15
johan.hede@fortos.se
Aftersales creates long term value, far beyond the vehicle sale. We help automotive OEMs to design and develop efficient and customer-centric aftersales solutions that boost customer satisfaction, loyalty, and profitability.
We support companies that want to elevate their aftersales operations to boost profitability and deliver best-in-class customer experiences. Our experience ranges from new entrants where we support in establishing aftersales operations across Europe, to enhancing performance at established players
Aftersales
What we can do:
Services development and commercialization: Develop and launch accessories and services that elevate vehicle performance and streamline the customer experience, making vehicle usage smarter, simpler and more engaging.
Service network strategy and development: Design and optimization of service networks, combining mobile service and workshop solutions, to deliver efficient and seamless customer experience close to the customer base.
Customer contact center establishment: Develop and implement customer care operations, including process design, ways of working and frontline training - driving operational efficiency and enabling outstanding customer experience.
Reference cases:
Service development and commercialization of core aftersales services such as roadside assistance and service contracts; as well as innovative software enabled features such as OTA performance boost upgrade and connectivity.
Development and implementation of service network strategy, addressing network footprint, partners, capacity, operational standards, processes and technology, parts & logistics and financial modeling.
Establishment of customer care operations and implementation of new suppliers, operating model development, tailored process design and creation and execution of structured training programs for frontline staff.
Dzenana Mesinovic
+46(0)736 105 051
dzenana.mesinovic@fortos.se
People & Culture creates long-term impact, far beyond organizational charts. We help automotive OEMs and mobility players design and implement people strategies that foster engagement, strengthen culture, and enable sustainable business performance.
Fortos supports companies that want to elevate their People & Culture capabilities to attract, develop, and retain top talent while building strong, purpose-driven cultures. Our experience ranges from supporting new entrants in establishing HR foundations to helping established players drive large-scale cultural and organizational transformations.
People & Culture
What we can do:
Organizational design and transformation: Shape organizations with clear structures, roles, and governance to support strategic objectives.
Talent acquisition and workforce planning: Build scalable recruitment capabilities and strategic workforce plans to secure critical skills for today and tomorrow.
Learning and development: Design and implement learning strategies, academies, and LMS solutions to upskill and reskill employees for future needs.
Change management and employee experience: Drive cultural alignment, engagement, and adoption of new ways of working through structured change programs.
Reference cases:
Development of organizational structures and governance models for global operations.
Design and implementation of global talent acquisition operations and workforce planning frameworks.
Establishment of corporate universities and global academies, including LMS selection and implementation.
Change management programs to support large-scale organizational transformations.
Åsa Gabrielsson
+46(0) 76-517 27 85
asa.gabrielsson@fortos.se
What we can do:
Cost reductions: Cost awareness and action to enable value creation where it matters the most.
Legal transfers: Optimize organizational structures to create synergies and lower operational costs.
Regulatory implementation: Supporting regulatory compliance efficiently, leveraging data and analytics – not people!
Reference cases:
Cost reduction programme for established OEM with strong bottom line impact.
Carveout of established Business Area to enable market transaction.
Supporting several clients with EU Green Deal Regulations (EUDR, EUBR, CSRD).
In a turbulent geopolitical environment with ever increasing competition and tightening regulatory regimes, OEMs will need to balance sustainable growth with strong long-term financials. With our OEM legacy, we support our clients in navigating this new reality.
We support Finance & Legal functions that strive for efficiency in their transformations. Our experience ranges from both at established OEMs and smaller entrants.
Finance & Legal
Maria Ivarsson
+46(0)76-517 29 22
maria.ivarson@fortos.se
What we can do:
Build a roadmap for future investments: A clear roadmap and timing of investments require future predictions and no-regret strategies. Based on our comprehensive experience and deep insights we are well prepared to guide companies in the process to ensure efficient investment management in scalable sustainable transports
Charging infrastructure design: Industrial sites (warehouses/logistic centers/truck depots) need to prepare when the road transportation industry is transforming towards battery electric vehicles. The challenge is to meet site charging requirements to a reasonable cost. Together with our partner Siemens e-Mobility consulting we can offer vendor neutral complete design solutions, from strategy to operational and scalable solutions, for charging infrastructure.
Business development: New innovative business models and how to monetize e-Mobility offerings. A cornerstone is the depth of engagement and determination of where and how to use partnerships. Risk and rewards need to be shared in a fair way, and the responsibility split must be clear. Our competencies and frameworks are of great value for our customers in their journeys to create new and exciting businesses.
Reference cases:
Created a strategy for how a leading industrial real estate company should build a charging business for their tenants in Europe.
Predicted future power need (year-by-year) for a greenfield logistic center. This to make it possible to design a scalable solution and make efficient investments with the right timing.
In depth evaluation and benchmark of different eMSP providers so the client could select the best solution in terms of functionality and cost.
Our customers are now in the stage to scale sustainable transport solutions. Moving from a low share of electric vehicles to larger fleets will put much higher demand on the entire ecosystem. Fortos role is to foresee challenges ahead, connect different industry players and help companies to navigate efficiently and make sure they are doing the right things in the transition.
Our contribution to scaling sustainable transports is an important mission for Fortos where we can make a real difference for the environment.
Electrification & Charging
Staffan Brahe
+46(0)76-517 27 83
staffan.brahe@fortos.se
What we can do:
Strategy and roadmap: Define where autonomy creates value, align it with business and sustainability goals, and secure top-down commitment.
Operational frameworks: Establish processes, governance, and site-readiness frameworks from business, technical, legal, to operational and ensuring uptime and productivity.
Workforce transition: Build new roles and competencies for autonomy, controllers, technicians, and digital operators through training and change programs.
Deployment and operations support: Support pilot implementation, troubleshoot real-world challenges, and enable continuous improvement as autonomy scales across sites.
Reference cases:
Autonomous business model design for commercial vehicle OEMs, creating viable “Transport-as-a-Service” concepts.
Aftermarket strategy for autonomous fleets, defining operations, maintenance, and data-service models.
Scaling framework for mining autonomy, linking safety, decarbonization, and productivity through site-readiness programs.
Technology partnership establishment between OEMs and self-driving system providers.
Autonomy isn’t just about removing drivers, it’s about rethinking transport systems for higher safety, reliability, and sustainability. We help organizations move from pilot projects to fully scaled autonomous operations by combining deep automotive experience with hands-on industrial transformation.
We support companies that aim to scale autonomy safely and profitably, from OEMs and logistics operators to industrial and mining clients. Our work spans strategy development, business model design, ecosystem partnership, and real-world deployment. Whether you’re defining your first autonomous pilot or running multi-site fleets, we help you cross the gap from proof of concept to operational excellence
Autonomous
Johan Hede
+46(0)76-517 29 15
johan.hede@fortos.se
In sustainability, real impact comes from combining ambition with measurable action. Fortos helps automotive companies turn sustainability goals into strategic and operational advantages by anchoring decisions in data, insight and industry expertise.
We partner with automotive players to embed sustainability into their business, operations and strategy, ensuring they are ready today and resilient for tomorrow.
Fortos works closely with both established OEMs and emerging players to navigate the transition toward a more sustainable automotive industry. By combining strategic insight with operational know-how, we help organizations move beyond ambition toward measurable and lasting impact.
Sustainability & Circularity
What we can do:
Sustainability transformation: Shape a clear strategic direction by integrating environmental, social and governance (ESG) factors into core business operations and growth plans.
Regulation implementation: Guide organizations through emerging EU sustainability regulations, ensuring alignment with evolving requirements and expectations. Includes CSRD, CS3D, CBAM, EUDR, EUBR and DPP.
Sustainability acceleration: Support companies in setting and achieving tangible climate targets, unlocking opportunities for innovation and competitive advantage.
Reference cases:
Project managers for implementing EU sustainability regulations, aligning business, IT and legal requirements.
Defined a sustainability strategy for a global automotive player, aligning business objectives with climate goals.
Established sustainability reporting frameworks to meet regulatory and stakeholder expectations.
Assessed opportunities for circularity to reduce environmental impact and improve cost efficiency.
Staffan Brahe
+46(0)76-517 27 83
staffan.brahe@fortos.se
What we can do:
Automotive outlook: Analyze vehicle registrations, leasing prices or other key automotive metrics to identify consumer preferences and broader market trends.
Competitor analysis: Assess both quantitative and qualitative insights from competitors to understand their strategies, ambitions, and implications for your positioning.
Data insights: Enable companies to apply best practices for utilizing existing data, extracting actionable insights, and embedding them into decision-making.
Reference cases:
Established ongoing market intelligence tracking for a new European OEM, acting as Market Intelligence Lead.
Served as Business Intelligence Manager at an industry-leading OEM, transforming customer, macro, market, and competitor data into management insights.
Developed bottom-up volume forecasts based on automotive trends and market share capture rates to steer vehicle production.
Assessed the pace of electrification in a local region to support municipal strategy development for electrification.
Analyzed Europe-wide EV-sales trends to identify key launch regions for new European OEM.
Doing things right or doing the right things? In decision-making, what truly matters is being data-driven. Fortos supports automotive companies in uncovering underlying trends across Macro, Markets, Customers, and Competitors, helping guide the right strategic choices.
Fortos helps organizations become more data-driven by applying practical and effective uses of data in daily operations. We support both established and emerging players in the automotive landscape to do the right things through fact-based decisions.
Fortos also publishes a quarterly market report analyzing key trends and offering industry insights and outlook, for both the Swedish and European markets.
Automotive Intelligence
Johan Hede
+46(0)76-517 29 15
johan.hede@fortos.se